links for good

Using BL.INK Links for the Greater Good

Do you value building community and making the world a better place? Whether you have employee volunteer opportunities or whether your entire company was created to support a worthy cause, the work you’re doing in the world is important.   The more people who join your cause, the greater the impact you’ll have. Which means […]

How To Use Links To Grow Social Engagement

Go where the action is.   It’s timeless marketing advice, and describes why so many brands use social media as their primary online presence. In fact, a growing number of brands recognize that social channels are just as important as the brand’s website.   Since social channels are a foundation of brand presence, they’re a […]

Multiple domain names to enhance your brand

Enhance and amplify your brand using multiple domain names

It may seem counterintuitive to use more than one domain name for your brand, but using multiple domains can actually give you the flexibility to differentiate and stand out online with a more clear and consistent brand presence.     With hundreds of domain extensions to choose from, as well as using BL.INK branded short […]

branded vs smart

Smart Links vs. Branded Links: How to choose a short URL

Both Branded Links and Smart Links are great for creating short links – but when should you use one over the other?  BL.INK short links are more than just short URLs. In fact, when you use BL.INK, you have two different options to create a short link: a branded link or a Smart Link.   […]

Print image

How to Measure the Performance of Print Marketing

In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance.   But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]

How To Use Branded Short Links To Drive Traffic To Your Landing Pages

When you have a specific marketing goal or a campaign to deploy, a landing page can be an awesome tool. Landing pages deliver specific, relevant information to page visitors and encourage them to take the next step toward conversion. Landing pages provide rich analytics for marketers. Read on to learn how the right short link […]

zapier-BL.INK

Connect BL.INK to Over 1,000 Apps with Zapier

These days, life is too complicated, especially if you’re a marketer and must justify every campaign, every program and every technology purchase with metrics that demonstrate ROI. That means you likely have dozens of apps that you use – day in and out – to make your marketing magic happen. How many times each day […]

6 things to do on twitter with links

Six Cool Things To Do with Links on Twitter

In late 2017, Twitter doubled its character limit from 140 to 280, giving users more room in their messages than ever before. Even with twice the characters, it’s important to be purposeful and make your Twitter “real estate” as meaningful as possible. When it comes to sharing links on Twitter, that means using short links […]

Google analytics and BL.INK

Make Google Analytics Even Better With BL.INK

Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]