Use BL.INK to create branded links for your marketing campaigns
Shannon O'Donald

How to use branded links in your marketing campaigns

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Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have interest, it will be brief, and every second of friction is a chance to get […]

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Learn about BL.INK Smart Links
Shannon O'Donald

What are Smart Links?

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Smart links are, well, smart. Smart links “automagically” transform long links with meaningless character strings into short, word-based descriptive links. So instead of your web page URL being a randomly-generated string of characters, smart links use real words to describe your web page. Okay, but how does this work? That depends on the content at […]

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