Clicking isn’t the only way your audience interacts with links. Read on to learn how to optimize links for audio and voice. When we plan our URLs, we’re usually thinking of where people will see them: online ads, social media posts, shared content, brochures, business cards, presentations…the list goes on. With all the focus […]
Do you value building community and making the world a better place? Whether you have employee volunteer opportunities or whether your entire company was created to support a worthy cause, the work you’re doing in the world is important. The more people who join your cause, the greater the impact you’ll have. Which means […]
Both Branded Links and Smart Links are great for creating short links – but when should you use one over the other? BL.INK short links are more than just short URLs. In fact, when you use BL.INK, you have two different options to create a short link: a branded link or a Smart Link. […]
In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance. But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]
When you have a specific marketing goal or a campaign to deploy, a landing page can be an awesome tool. Landing pages deliver specific, relevant information to page visitors and encourage them to take the next step toward conversion. Landing pages provide rich analytics for marketers. Read on to learn how the right short link […]
These days, life is too complicated, especially if you’re a marketer and must justify every campaign, every program and every technology purchase with metrics that demonstrate ROI. That means you likely have a dozens of apps that you use – day in and out – to make your marketing magic happen. How many times each […]
In late 2017, Twitter doubled its character limit from 140 to 280, giving users more room in their messages than ever before. Even with twice the characters, it’s important to be purposeful and make your Twitter “real estate” as meaningful as possible. When it comes to sharing links on Twitter, that means using short links […]
Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]
When Instagram first came onto the scene, it was simply a place to post and share photos. Since then, the platform has rapidly evolved and added many features including stories, video posting, and now even live streaming. With these new features, users could do more to communicate with each other. As its audience grew, companies […]
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