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How to Measure the Performance of Print Marketing

In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance.   But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]

How To Use Branded Short Links To Drive Traffic To Your Landing Pages

When you have a specific marketing goal or a campaign to deploy, a landing page can be an awesome tool. Landing pages deliver specific, relevant information to page visitors and encourage them to take the next step toward conversion. Landing pages provide rich analytics for marketers. Read on to learn how the right short link […]

zapier-BL.INK

Connect BL.INK to Over 1,000 Apps with Zapier

These days, life is too complicated, especially if you’re a marketer and must justify every campaign, every program and every technology purchase with metrics that demonstrate ROI. That means you likely  have a dozens of apps that you use – day in and out – to make your marketing magic happen. How many times each […]

6 things to do on twitter with links

Six Cool Things To Do with Links on Twitter

In late 2017, Twitter doubled its character limit from 140 to 280, giving users more room in their messages than ever before. Even with twice the characters, it’s important to be purposeful and make your Twitter “real estate” as meaningful as possible. When it comes to sharing links on Twitter, that means using short links […]

Google analytics and BL.INK

Make Google Analytics Even Better With BL.INK

Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]

Instagram Linking Tips: Using Links Without Paying for Ads

When Instagram first came onto the scene, it was simply a place to post and share photos. Since then, the platform has rapidly evolved and added many features including stories, video posting, and now even live streaming. With these new features, users could do more to communicate with each other. As its audience grew, companies […]

How to link on YouTube

How to Link on YouTube When You’re Not a YouTube Partner

YouTube is the largest streaming video platform the world has ever seen – 1.8 billion users each month, watching 5 billion videos every day, uploading 300 hours of video every minute. With all that content and all those users viewing videos to educate and entertain themselves, YouTube is also the world’s second largest search engine. […]

Smart Links

When and Where to Use Smart Links

Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume content through social media, email marketing, banner ads, and websites. And just like any efficient highway system, the routes between destinations […]

Four Essential Rules of Linking

It’s probably no surprise that here at BL.INK, we believe the link matters. We’re not the only ones. While many businesses of all sizes use links on a daily basis, we still see some of the world’s greatest brands making the most basic mistakes when it comes to short links.   Let’s take a step […]