YouTube is the largest streaming video platform the world has ever seen – 1.8 billion users each month, watching 5 billion videos every day, uploading 300 hours of video every minute. With all that content and all those users viewing videos to educate and entertain themselves, YouTube is also the world’s second largest search engine. […]
Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume content through social media, email marketing, banner ads, and websites. And just like any efficient highway system, the routes between destinations […]
It’s probably no surprise that here at BL.INK, we believe the link matters. We’re not the only ones. While many businesses of all sizes use links on a daily basis, we still see some of the world’s greatest brands making the most basic mistakes when it comes to short links. Let’s take a step […]
As a Client Success Manager, I often advise my BL.INK clients to “begin with the end in mind” when planning their campaign strategy. If you know what result you want, your link management tool can give you the clarity and insight you need to create that from the very beginning. Marketers have too much […]
We’ve all seen short links in social media posts, where every character counts. But keeping things short and sweet is only as important as the memorability and the meaning of the links themselves. That’s because marketers and brands are recognizing the strategic value of this “last inch” of digital marketing. If your branded short link […]
How did our audience find this page? That’s one of every digital marketer’s most important questions. If you know where your audience comes from, you can leverage that information to drive greater engagement. Looking at referring traffic data is a natural place to start. However, referring traffic data may not be as reliable […]
First off, what are Smart Links? Smart Links are short links made up of real, easy-to-read words. You simply add your long ugly link to BL.INK, and it spits out a Smart Link based on the content of the page. For example, this long string.. https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news ..gets ‘automagically’ transformed to.. times.company/apple6 […]
Most social media marketers use Google Analytics in some capacity, but not everyone correctly tags and tracks their links using UTM parameters. If you learn how UTM codes work and create a plan to use them in your link strategy, they’ll help you answer key business questions such as: Are my social media efforts […]
According to an article recently published by Hackernoon on Medium, over the last 10 years, the percentage of people in the U.S. who reported recently listening to a podcast in has nearly tripled to 26%. That’s a trend worth noting. This spike in podcast listeners has drawn the attention of advertisers and marketers. More brands […]
In the age of social media, everyone cares about their personal brand. A teen shows off her front-row seats at a concert to build her “in crowd” brand; adults post pictures of their kids’ achievements for their “good parents” brand. Increasingly, entrepreneurs and businesspeople are cultivating their individual brand, too. But if you’re a professional, […]
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