SMS vs. email and how to incorporate branded short links in your marketing strategy

SMS vs. email and incorporating branded short links in your marketing strategy

The question should not be “should I use SMS marketing or email marketing?”, it should be “when should I use both mediums, how can I optimize the results I get from each?”. Both SMS marketing and email marketing have proved to be effective. However, there’s a certain time and place for each one within an […]

Resource: Delivering SMS Campaigns that Click

With the rise of the smartphone, it’s no surprise that marketers are looking to capitalize on the engagement opportunity direct messaging offers.   Here at BL.INK, we’ve made it a point to learn the ins and outs of our clients’ use cases for building smart short links for messaging campaigns.   We’ve put together a […]

Power up your SMS marketing with branded short links

The digital space is crowded. Consumers are becoming oblivious to online advertising — no matter how dynamic and creative. It’s for this reason that SMS (Short Message Service), also known as text message marketing, has unique advantages.  As a marketer, it’s essential that you get the best possible returns on your ad spend for each […]