BL.INK Logo

Branded Links: Ideal For Video Marketing

Social media marketing expert Larry Kim recaps here some of the most notable shifts in the video industry. These newsworthy stories demonstrate a larger trend: platforms such as YouTube, Facebook, and Twitter are making video even more accessible and prevalent in their user experience. And when 90% of users say that product videos are helpful […]

Congrats on the Nuptials: Lithium Technologies and Spredfast to Merge

“Lithium Technologies, LLC (“Lithium”) and Spredfast, Inc. (“Spredfast”), two leaders in digital customer engagement, announced an agreement today to merge. The combination of Lithium and Spredfast creates the industry’s most comprehensive customer engagement platform, transforming how companies connect with customers to earn trust, drive brand loyalty and grow their businesses.” As a Spredfast partner, we […]

transform your marketing

Three Link Strategies to Transform Your Marketing

In 2018, the average company will allocate 41% of its marketing budget to digital methods. While traditional marketing channels such as television, direct mail and billboards are still effective for many companies, digital marketing has become the go-to channel for almost every industry and product category. As companies continue to increase their digital marketing investments, […]

Four Essential Rules of Linking

It’s probably no surprise that here at BL.INK, we believe the link matters. We’re not the only ones. While many businesses of all sizes use links on a daily basis, we still see some of the world’s greatest brands making the most basic mistakes when it comes to short links.   Let’s take a step […]

Digital Summit Minneapolis Recap

Digital Summit season is in full swing! Last week, the team traveled to Minneapolis to meet and mingle with marketers from the heart of the midwest. Minneapolis is home to some really big brands, many of whom also happen to be BL.INK customers! We enjoyed meeting in real life with our friends at Target, Best […]

“Organic Social is Dead. Try This Instead.” Part Two of Three

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series. Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful social media strategies for businesses. He’s the CEO of the social media agency PDCA […]

Organic Social is Dead part 1 header BL.INK

“Organic Social is Dead. Try This Instead.” Part One of Three

From our webinar with Neal Schaffer, Social Media Strategist and CEO, PDCA Social Several weeks ago, we were fortunate to host BL.INK advisor and social media strategist Neal Schaffer as a special guest presenter in our educational webinar series.   Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful […]

7 reasons why the link matters

7 Reasons Why The Short Link Matters

As a Client Success Manager, I often advise my BL.INK clients to “begin with the end in mind” when planning their campaign strategy. If you know what result you want, your link management tool can give you the clarity and insight you need to create that from the very beginning.   Marketers have too much […]

using utm codes to track links

How to Use UTM Codes

Most social media marketers use Google Analytics in some capacity, but not everyone correctly tags and tracks their links using UTM parameters. If you learn how UTM codes work and create a plan to use them in your link strategy, they’ll help you answer key business questions such as:   Are my social media efforts […]

maximize podcast marketing results with BL.INK

Maximize your podcast marketing impact with BL.INK links

According to an article recently published by Hackernoon on Medium, over the last 10 years, the percentage of people in the U.S. who reported recently listening to a podcast in has nearly tripled to 26%. That’s a trend worth noting. This spike in podcast listeners has drawn the attention of advertisers and marketers. More brands […]