Are your links ready for the holidays?

The Holidays are here – are your Links Ready?

Make your holiday campaigns irresistible by using branded short links. BL.INK gives you meaningful and clickable links along with clear campaign insights. Check out these tips on how to best leverage short links in your 2018 holiday campaigns.   Even though Halloween was just last week, the shift into the Holiday season has already begun. […]

Print image

How to Measure the Performance of Print Marketing

In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance.   But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]

How To Use Branded Short Links To Drive Traffic To Your Landing Pages

When you have a specific marketing goal or a campaign to deploy, a landing page can be an awesome tool. Landing pages deliver specific, relevant information to page visitors and encourage them to take the next step toward conversion. Landing pages provide rich analytics for marketers. Read on to learn how the right short link […]

Using Smart Links to create a winning social media personality

Some of the brands with the biggest personalities on social media have a casual, personal tone. They use slang, tease other brands, and keep the funny commentary rolling—all while maintaining their brand values and messages. Brands such as Taco Bell, Wendy’s, Snickers, and Coca-Cola have found the sweet spot between being relatable to their target […]

editorial calendar planning

Content Curation: the Secret to Great Editorial Calendars

Original content is the holy grail of content marketing. It’s unique, in-depth, and brand new. Most importantly, it’s all yours. But anyone who’s done it knows that creating original content week after week can be a huge time investment. It requires advanced planning, research, several drafts and reviews—and if you’re a solo business owner or […]

zapier-BL.INK

Connect BL.INK to Over 1,000 Apps with Zapier

These days, life is too complicated, especially if you’re a marketer and must justify every campaign, every program and every technology purchase with metrics that demonstrate ROI. That means you likely have dozens of apps that you use – day in and out – to make your marketing magic happen. How many times each day […]

Google analytics and BL.INK

Make Google Analytics Even Better With BL.INK

Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]

Instagram Linking Tips: Using Links Without Paying for Ads

When Instagram first came onto the scene, it was simply a place to post and share photos. Since then, the platform has rapidly evolved and added many features including stories, video posting, and now even live streaming. With these new features, users could do more to communicate with each other. As its audience grew, companies […]

How to link on YouTube

How to Link on YouTube When You’re Not a YouTube Partner

YouTube is the largest streaming video platform the world has ever seen – 1.8 billion users each month, watching 5 billion videos every day, uploading 300 hours of video every minute. With all that content and all those users viewing videos to educate and entertain themselves, YouTube is also the world’s second largest search engine. […]