using utm codes to track links

How to Use UTM Codes

Most social media marketers use Google Analytics in some capacity, but not everyone correctly tags and tracks their links using UTM parameters. If you learn how UTM codes work and create a plan to use them in your link strategy, they’ll help you answer key business questions such as:   Are my social media efforts […]

maximize podcast marketing results with BL.INK

Maximize your podcast marketing impact with BL.INK links

According to an article recently published by Hackernoon on Medium, over the last 10 years, the percentage of people in the U.S. who reported recently listening to a podcast in has nearly tripled to 26%. That’s a trend worth noting. This spike in podcast listeners has drawn the attention of advertisers and marketers. More brands […]

links and personal branding

Why short links matter for personal branding

In the age of social media, everyone cares about their personal brand. A teen shows off her front-row seats at a concert to build her “in crowd” brand; adults post pictures of their kids’ achievements for their “good parents” brand. Increasingly, entrepreneurs and businesspeople are cultivating their individual brand, too. But if you’re a professional, […]

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Organic Social is Dead: Neal Schaffer Webinar Recap

On Wednesday, BL.INK hosted a webinar with BL.INK Advisor and social marketing expert Neal Schaffer. In addition to being named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.   Neal […]

How to use branded links in your content marketing strategy

If you stop to think about it, branded links should be a marketing no-brainer. Your brand is in the spotlight AND you get additional analytics —  what’s not to love about that? Unfortunately, branded links are often overlooked as a meaningful, memorable way to convey both valuable content and brand impressions.   Read on to […]