When you wake up in the morning, what’s your first engagement with a brand? Maybe it’s the glimpse of the Apple logo on the back of your iPhone as you turn off your alarm, the Dove soap in your shower, or the roast description on your bag of Starbucks coffee beans. The average person […]
URL shortening platforms aren’t “one size fits all.” While some may be great for smaller businesses, they just don’t meet the needs of enterprise teams. While BL.INK can be used for all types of businesses, it was developed in 2008 specifically for enterprise clients, with their unique needs for security, service, and value in […]
Do you share your website analytics or advertising campaign performance with your competitors, customers, and the general public? That’s an absurd question. Of course not! But unless you’re actively taking steps to protect that information, your answer defaults to “yes.” As marketers, we assume that our go-to tools keep our analytics private. However, […]
The Goo.gl url shortening platform is going away, which means if you’re using it now, you have until March 30, 2019 to view your analytics and download a .csv file of your data. After that, according to the goo.gl site, your previous links will still work as redirects, but you won’t be able to create […]
As we ring in 2019, we’re looking at the changes we saw over the past twelve months and considering how we can help you capitalize on some of the most-anticipated trends in the year ahead. Here are some of the top predictions we’re looking at for 2019, and what you can do now to […]
Clicking isn’t the only way your audience interacts with links. Read on to learn how to optimize links for audio and voice. When we plan our URLs, we’re usually thinking of where people will see them: online ads, social media posts, shared content, brochures, business cards, presentations…the list goes on. With all the focus […]
Do you value building community and making the world a better place? Whether you have employee volunteer opportunities or whether your entire company was created to support a worthy cause, the work you’re doing in the world is important. The more people who join your cause, the greater the impact you’ll have. Which means […]
Go where the action is. It’s timeless marketing advice, and describes why so many brands use social media as their primary online presence. In fact, a growing number of brands recognize that social channels are just as important as the brand’s website. Since social channels are a foundation of brand presence, they’re a […]
It may seem counterintuitive to use more than one domain name for your brand, but using multiple domains can actually give you the flexibility to differentiate and stand out online with a more clear and consistent brand presence. With hundreds of domain extensions to choose from, as well as using BL.INK branded short […]
In the ever-changing world of social media, Facebook remains a bustling place for businesses. Often, a customer’s first glimpse of your brand occurs when seeing your ad in their Facebook feed, or because someone tagged you in a post or shared your content. Because so many people are exposed to brands through social media, […]
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