Do you share your website analytics or advertising campaign performance with your competitors, customers, and the general public? That’s an absurd question. Of course not! But unless you’re actively taking steps to protect that information, your answer defaults to “yes.” As marketers, we assume that our go-to tools keep our analytics private. However, […]
As we ring in 2019, we’re looking at the changes we saw over the past twelve months and considering how we can help you capitalize on some of the most-anticipated trends in the year ahead. Here are some of the top predictions we’re looking at for 2019, and what you can do now to […]
Clicking isn’t the only way your audience interacts with links. Read on to learn how to optimize links for audio and voice. When we plan our URLs, we’re usually thinking of where people will see them: online ads, social media posts, shared content, brochures, business cards, presentations…the list goes on. With all the focus […]
Do you value building community and making the world a better place? Whether you have employee volunteer opportunities or whether your entire company was created to support a worthy cause, the work you’re doing in the world is important. The more people who join your cause, the greater the impact you’ll have. Which means […]
In the ever-changing world of social media, Facebook remains a bustling place for businesses. Often, a customer’s first glimpse of your brand occurs when seeing your ad in their Facebook feed, or because someone tagged you in a post or shared your content. Because so many people are exposed to brands through social media, you […]
In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance. But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]
When you have a specific marketing goal or a campaign to deploy, a landing page can be an awesome tool. Landing pages deliver specific, relevant information to page visitors and encourage them to take the next step toward conversion. Landing pages provide rich analytics for marketers. Read on to learn how the right short link […]
Some of the brands with the biggest personalities on social media have a casual, personal tone. They use slang, tease other brands, and keep the funny commentary rolling—all while maintaining their brand values and messages. Brands such as Taco Bell, Wendy’s, Snickers, and Coca-Cola have found the sweet spot between being relatable to their target […]
Original content is the holy grail of content marketing. It’s unique, in-depth, and brand new. Most importantly, it’s all yours. But anyone who’s done it knows that creating original content week after week can be a huge time investment. It requires advanced planning, research, several drafts and reviews—and if you’re a solo business owner or […]
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