The question should not be “should I use SMS marketing or email marketing?”, it should be “when should I use both mediums, how can I optimize the results I get from each?”. Both SMS marketing and email marketing have proved to be effective. However, there’s a certain time and place for each one within an […]
In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert! One of the biggest questions we have heard […]
We’re pleased to announce a new integration with Zoho Flow! This integration connects BL.INK to hundreds of other apps you already use, including Asana, WordPress, Slack, Twitter, Basecamp, and Dropbox. Set up workflow automations based on the triggers you specify, such as when a new domain is created in BL.INK or when a new […]
It’s one thing to shorten a URL. It’s another thing to create a branded short link that boosts your brand, increases the ROI of your content, and simplifies reporting. Here’s a list of 10 smart ways our customers use branded short URLs to boost their business. Most link shorteners create short links with their […]
When you wake up in the morning, what’s your first engagement with a brand? Maybe it’s the glimpse of the Apple logo on the back of your iPhone as you turn off your alarm, the Dove soap in your shower, or the roast description on your bag of Starbucks coffee beans. The average person […]
URL shortening platforms aren’t “one size fits all.” While some may be great for smaller businesses, they just don’t meet the needs of enterprise teams. While BL.INK can be used for all types of businesses, it was developed in 2008 specifically for enterprise clients, with their unique needs for security, service, and value in […]
Do you share your website analytics or advertising campaign performance with your competitors, customers, and the general public? That’s an absurd question. Of course not! But unless you’re actively taking steps to protect that information, your answer defaults to “yes.” As marketers, we assume that our go-to tools keep our analytics private. However, […]
The Goo.gl URL shortening platform is going away, which means if you’re using it now, you have until March 30, 2019 to view your analytics and download a .csv file of your data. After that, according to the goo.gl site, your previous links will still work as redirects, but you won’t be able to create […]
As we ring in 2019, we’re looking at the changes we saw over the past twelve months and considering how we can help you capitalize on some of the most anticipated trends in the year ahead. Here are some of the top predictions we’re looking at for 2019, and what you can do now […]
Clicking isn’t the only way your audience interacts with links. Read on to learn how to optimize links for audio and voice. When we plan our URLs, we’re usually thinking of where people will see them: online ads, social media posts, shared content, brochures, business cards, presentations…the list goes on. With all the focus […]
