Google analytics and BL.INK

Make Google Analytics Even Better With BL.INK

Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]

Instagram Linking Tips: Using Links Without Paying for Ads

When Instagram first came onto the scene, it was simply a place to post and share photos. Since then, the platform has rapidly evolved and added many features including stories, video posting, and now even live streaming. With these new features, users could do more to communicate with each other. As its audience grew, companies […]

How to link on YouTube

How to Link on YouTube When You’re Not a YouTube Partner

YouTube is the largest streaming video platform the world has ever seen – 1.8 billion users each month, watching 5 billion videos every day, uploading 300 hours of video every minute. With all that content and all those users viewing videos to educate and entertain themselves, YouTube is also the world’s second largest search engine. […]

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Branded Links: Ideal For Video Marketing

Social media marketing expert Larry Kim recaps here some of the most notable shifts in the video industry. These newsworthy stories demonstrate a larger trend: platforms such as YouTube, Facebook, and Twitter are making video even more accessible and prevalent in their user experience. And when 90% of users say that product videos are helpful […]

Congrats on the Nuptials: Lithium Technologies and Spredfast to Merge

“Lithium Technologies, LLC (“Lithium”) and Spredfast, Inc. (“Spredfast”), two leaders in digital customer engagement, announced an agreement today to merge. The combination of Lithium and Spredfast creates the industry’s most comprehensive customer engagement platform, transforming how companies connect with customers to earn trust, drive brand loyalty and grow their businesses.” As a Spredfast partner, we […]

transform your marketing

Three Link Strategies to Transform Your Marketing

In 2018, the average company will allocate 41% of its marketing budget to digital methods. While traditional marketing channels such as television, direct mail and billboards are still effective for many companies, digital marketing has become the go-to channel for almost every industry and product category. As companies continue to increase their digital marketing investments, […]

Four Essential Rules of Linking

It’s probably no surprise that here at BL.INK, we believe the link matters. We’re not the only ones. While many businesses of all sizes use links on a daily basis, we still see some of the world’s greatest brands making the most basic mistakes when it comes to short links.   Let’s take a step […]

Digital Summit Minneapolis Recap

Digital Summit season is in full swing! Last week, the team traveled to Minneapolis to meet and mingle with marketers from the heart of the midwest. Minneapolis is home to some really big brands, many of whom also happen to be BL.INK customers! We enjoyed meeting in real life with our friends at Target, Best […]

“Organic Social is Dead. Try This Instead.” Part Two of Three

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series. Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful social media strategies for businesses. He’s the CEO of the social media agency PDCA […]