---
title: BL.INK blogs about link management, mobile microsites, GS1 Digital Link, QR code innovation | Branding (2)
description: Branding | How short URLs and QR codes from BL.INK deliver structured data and features with accurate marketing attribution and digital product passports. (2)
---

[![blink-logo-white](https://www.bl.ink/hs-fs/hubfs/zz-Archive/emails/blink-logo-white.png?width=714&height=143&name=blink-logo-white.png) ](https://www.bl.ink)

[![login to blink](https://www.bl.ink/hubfs/Theme%202022/Global%20Assets/person-logo.svg) Login ](https://app.bl.ink/my-login)

[ Get a Demo ](https://bl.ink/top-right)

<https://www.bl.ink/features>

![Icon-3](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-3.svg)

#### Features

 Where we shine

<https://www.bl.ink/enterprise/features/leveraging-blink-in-link-management>

![Icon-nav-flexi](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-flexi.svg)

#### Flexibility

 Editable links

<https://www.bl.ink/enterprise/features/compliance-privacy/>

![Icon-nav-security](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-security.svg)

#### Security & Compliance

 SOC2, GDPR, HIPAA

<https://www.bl.ink/enterprise/features/customer-support/>

![Support for Short URLs & QR codes](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg)

#### Service & Support

 Clients love BL.INK

<https://www.bl.ink/bl-ink-vs-other-gs1-digital-link-providers-comparison>

![Icon-nav-vs-competitors](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-vs-competitors.svg)

#### BL.INK vs. the Rest

 Compare us to anyone

<https://www.bl.ink/enterprise/features/integrations/>

![Icon-nav-integrations](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-integrations.png?width=40&height=40&name=Icon-nav-integrations.png)

#### Open API & Integrations

 We work with your tech

<https://www.bl.ink/features/branded-links>

![Branded, shortened URLs](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-branded-links.png?width=40&height=40&name=Icon-nav-branded-links.png)

#### Branded Links

 Full link management

<https://www.bl.ink/features-dynamic-link-routing>

![Rules-based routing](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-route-arrows.svg)

#### Rules-Based Link Routing

 Customize experiences

<https://www.bl.ink/features/powerpages>

![Customized landing pages](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-rules-dynamic-routing.svg)

#### Power Pages

 Easy custom landing pages

<https://www.bl.ink/solutions/sms-at-scale>

![SMS at Scale](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-customer-stories.svg)

#### SMS at Scale

 Personalized messaging

<https://www.bl.ink/features/qr-code-generator>

![QR codes](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-qr-code.svg)

#### QR Codes

 QR code with each link

<https://www.bl.ink/features-e-link>

![E-Link](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-developers.svg)

#### E-Link

 Let anyone create links

<https://www.bl.ink/features/broken-link-monitoring>

![Broken Link Management](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-branded-links-new.svg)

#### Broken Link Monitoring

 No more 404s

<https://www.bl.ink/solutions/structured-data>

![Structured data](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg)

#### Structured Data

 Empowered analytics

<https://www.bl.ink/product-enterprise>

![Icon-nav-enterprise-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg)

#### BL.INK Enterprise

 Unlimited options

<https://www.bl.ink/cxp>

![BL.INK CXP](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png)

#### BL.INK CXP

 Dynamic mobile microsites at scale

<https://www.bl.ink/product-core>

![Icon-nav-core-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg)

#### BL.INK Core

 Feature-rich self-serve QR codes & short links

<https://www.bl.ink/gs1-digital-link>

![Icon-nav-GS1](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-GS1.svg)

#### GS1 Digital Link

 2D barcodes for optimal consumer engagement

<https://www.bl.ink/solutions/connected-packaging>

![Smartlabel QR codes](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-sms-at-scale.png?width=40&height=40&name=Icon-nav-sms-at-scale.png)

#### Connected Packaging

 Customized QR codes for variable printing and packaging

<https://www.bl.ink/solutions/marketing-roi>

![Marketing ROI analysis](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-vs-competitors.png?width=40&height=40&name=Icon-nav-vs-competitors.png)

#### Marketing ROI

 Structured attribution data for optimized analytics

<https://www.bl.ink/solutions/healthcare>

![HIPAA compliant short links](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg)

#### Healthcare

 HIPAA-compliant, BAA-ready links & QR codes

<https://www.bl.ink/quote-request>

![Icon-nav-enterprise-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-enterprise-product.svg)

#### BL.INK Enterprise

 Pricing requires a quote request

<https://www.bl.ink/cxp>

![CXP ](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-connected-packaging.png?width=40&height=40&name=Icon-nav-connected-packaging.png)

#### BL.INK CXP

 Pricing requires a quote request

<https://www.bl.ink/pricing>

![Icon-nav-core-product](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-core-product.svg)

#### BL.INK Core

 Monthly pricing that starts with a free trial

<https://help.bl.ink/support/home>

![Icon-nav-integrations](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-integrations.svg)

#### Knowledge Base

 Tons of articles, videos

<https://help.bl.ink/support/tickets/new>

![Icon-nav-support](https://www.bl.ink/hubfs/Website%20navigation%20icons/new-svg-image/Icon-nav-support.svg)

#### Get Help

 Submit a ticket here

<https://developers.bl.ink/>

![BL.INK Open API](https://www.bl.ink/hs-fs/hubfs/Website%20navigation%20icons/Icon-nav-developers.png?width=40&height=40&name=Icon-nav-developers.png)

#### For Developers

 Open API documentation

# Blog

We share QR code, shortened URL, and link management best practices, customer stories, and how-to articles. Learn more about short links in SMS, social media, and other marketing, structured data for marketing attribution, connected packaging, and more.

## Posts about Branding (2):

Browse by category  Link Management  GS1 Digital Link/2D Barcodes  Connected Packaging  QR Code  Branding  Compliance/Security  Marketing Data/Attribution  Healthcare  Data Analysis/Analytics  Consumer Goods  Retail  Social Media  SMS/Messaging  Sustainability

<https://www.bl.ink/blog/powerpages-ultimate-linktree-alternative> ![BLINK PowerPages are the Ultimate link in bio solution](https://www.bl.ink/hs-fs/hubfs/Blink%20Compress%20Images/PowerPages%20(1).png?width=365&name=PowerPages%20(1).png)

![Picture of Keven](https://www.bl.ink/hs-fs/hubfs/customer-success-manager.jpg?width=30&name=customer-success-manager.jpg) [By Keven](https://www.bl.ink/blog/author/keven)

## [BLINK PowerPages: The Ultimate Linktree Alternative](https://www.bl.ink/blog/powerpages-ultimate-linktree-alternative)

 Looking for an efficient and customizable solution to optimize your social media bio link game? Introducing BLINK PowerPages!

[Read More](https://www.bl.ink/blog/powerpages-ultimate-linktree-alternative)

<https://www.bl.ink/blog/the-beginners-guide-to-qr-codes> ![The Beginner's Guide to QR Codes](https://www.bl.ink/hs-fs/hubfs/Blink%20Compress%20Images/The-Beginners-Guide-to-QR-Codes.png?width=365&name=The-Beginners-Guide-to-QR-Codes.png)

![Picture of Keven](https://www.bl.ink/hs-fs/hubfs/customer-success-manager.jpg?width=30&name=customer-success-manager.jpg) [By Keven](https://www.bl.ink/blog/author/keven)

## [QR Codes: How to Get Started with Link Management - BLINK](https://www.bl.ink/blog/the-beginners-guide-to-qr-codes)

 How to create QR codes, why you should use QR codes, how QR codes work, getting started with QR codes to connect content with your audience with BLINK.

[Read More](https://www.bl.ink/blog/the-beginners-guide-to-qr-codes)

<https://www.bl.ink/blog/branded-links-and-qr-codes-customer-retention> ![Using branded links and QR codes to boost customer retention](https://www.bl.ink/hs-fs/hubfs/Blink%20Compress%20Images/Using%20branded%20links%20and%20QR%20codes%20to%20boost%20customer%20retention%20(1).webp?width=365&name=Using%20branded%20links%20and%20QR%20codes%20to%20boost%20customer%20retention%20(1).webp)

![Picture of Keven](https://www.bl.ink/hs-fs/hubfs/customer-success-manager.jpg?width=30&name=customer-success-manager.jpg) [By Keven](https://www.bl.ink/blog/author/keven)

## [Using branded links and QR codes to boost customer retention](https://www.bl.ink/blog/branded-links-and-qr-codes-customer-retention)

 Discover how branded links and QR codes can give your loyalty program a boost! Learn these simple steps to engage customers and strengthen your brand.

[Read More](https://www.bl.ink/blog/branded-links-and-qr-codes-customer-retention)

<https://www.bl.ink/blog/boosting-customer-engagement> ![Boosting customer engagement with branded short links and QR codes](https://www.bl.ink/hs-fs/hubfs/Blink%20Compress%20Images/Boosting%20customer%20engagement%20with%20branded%20short%20links%20and%20QR%20codes%20(1).webp?width=365&name=Boosting%20customer%20engagement%20with%20branded%20short%20links%20and%20QR%20codes%20(1).webp)

![Picture of Keven](https://www.bl.ink/hs-fs/hubfs/customer-success-manager.jpg?width=30&name=customer-success-manager.jpg) [By Keven](https://www.bl.ink/blog/author/keven)

## [Boosting customer engagement with branded short links and QR codes](https://www.bl.ink/blog/boosting-customer-engagement)

 Learn how to drive conversions, increase customer engagement, and stay on top of digital marketing trends using branded short links and QR codes with BLINK

[Read More](https://www.bl.ink/blog/boosting-customer-engagement)

<https://www.bl.ink/blog/customer-engagement> ![Customer Engagement with BLINK](https://www.bl.ink/hs-fs/hubfs/Blink%20Compress%20Images/Building%20a%20customer%20engagement%20strategy%20with%20BL%20(1).webp?width=365&name=Building%20a%20customer%20engagement%20strategy%20with%20BL%20(1).webp)

![Picture of Keven](https://www.bl.ink/hs-fs/hubfs/customer-success-manager.jpg?width=30&name=customer-success-manager.jpg) [By Keven](https://www.bl.ink/blog/author/keven)

## [Building and managing a customer engagement strategy with BL.INK](https://www.bl.ink/blog/customer-engagement)

 Leverage short links and QR codes to build an effective customer engagement strategy, strengthen relationships with your customers, and increase sales!

[Read More](https://www.bl.ink/blog/customer-engagement)

<https://www.bl.ink/blog/unlocking-the-power-of-qr-codes-in-television-ads> ![Unlocking the Power of QR Codes in Television Ads](https://www.bl.ink/hs-fs/hubfs/Blink%20Compress%20Images/Unlocking%20the%20Power%20of%20QR%20Codes%20in%20Television%20Ads%20(1).png?width=365&name=Unlocking%20the%20Power%20of%20QR%20Codes%20in%20Television%20Ads%20(1).png)

![Picture of Keven](https://www.bl.ink/hs-fs/hubfs/customer-success-manager.jpg?width=30&name=customer-success-manager.jpg) [By Keven](https://www.bl.ink/blog/author/keven)

## [Marketing ROI of Television Advertising with QR Codes](https://www.bl.ink/blog/unlocking-the-power-of-qr-codes-in-television-ads)

 Benefits of QR codes in TV advertising with BL.INK. Improve ROI measurement and track engagement seamlessly with QR codes for your brand.

[Read More](https://www.bl.ink/blog/unlocking-the-power-of-qr-codes-in-television-ads)

### Search

###### Browse by category

- [Link Management](https://www.bl.ink/blog/tag/link-management)
- [GS1 Digital Link/2D Barcodes](https://www.bl.ink/blog/tag/gs1-digital-link-2d-barcodes)
- [Connected Packaging](https://www.bl.ink/blog/tag/connected-packaging)
- [QR Code](https://www.bl.ink/blog/tag/qr-code)
- [Branding](https://www.bl.ink/blog/tag/branding)
- [Compliance/Security](https://www.bl.ink/blog/tag/compliance-security)
- [Marketing Data/Attribution](https://www.bl.ink/blog/tag/marketing-data-attribution)
- [Healthcare](https://www.bl.ink/blog/tag/healthcare)
- [Data Analysis/Analytics](https://www.bl.ink/blog/tag/data-analysis-analytics)
- [Consumer Goods](https://www.bl.ink/blog/tag/consumer-goods)
- [Retail](https://www.bl.ink/blog/tag/retail)
- [Social Media](https://www.bl.ink/blog/tag/social-media)
- [SMS/Messaging](https://www.bl.ink/blog/tag/sms-messaging)
- [Sustainability](https://www.bl.ink/blog/tag/sustainability)