Migrate goo.gl url shortener to blink

Good-bye Goo.gl: It’s Time to Make the Switch to BLINK

Perhaps you’ve been using Google’s URL shortener and are struggling with their imminent demise. Perhaps you’re a Bitly user and tired / frustrated by the fact that your short links are promoting Bitly’s brand (not yours!). Whatever your reasons, perhaps it’s time for you to reconsider your short link options.   Perhaps it’s time to […]

webinar roundup

BL.INK 2018 Webinar Roundup

2018 was a fantastic year for learning from the industry’s best marketing minds. Start your new year off learning and catch a replay of one (or several!) of BL.INK’s live webinars. Go Live! Tackling the Fear and Gear of Live Video With Ian Anderson Gray Watch On-Demand: https://bl.ink/Ian-Webinar   Did you know that 80% of […]

How To Use Links To Grow Social Engagement

Go where the action is.   It’s timeless marketing advice and it describes why so many brands use social media as their primary online presence. In fact, a growing number of brands recognize that social channels are just as important as the brand’s website.   Since social channels are a foundation of brand presence, they’re […]

Print image

How to Measure the Performance of Print Marketing

In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance.   But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]

Smart Links

When and Where to Use Smart Links

SmartLink domains will cease operation after December 31, 2020. To read more about the end of life for SmartLinks, please click here. Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume […]

8 innovative ways to use blink smart links

8 Innovative Ways to Use Smart Links

SmartLink domains will cease operation after December 31, 2020. To read more about the end of life for SmartLinks, please click here. First off, what are Smart Links? Smart Links are short links made up of real, easy-to-read words. You simply add your long, ugly link to BL.INK, and it spits out a Smart Link based […]

Got bots? Get BL.INK

Got Bots? Think BL.INK

Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve.  Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]

Use BL.INK to create branded links for your marketing campaigns

How to use branded links in your marketing campaigns

Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have an interest, it will be brief, and every second of friction is a chance to […]

Andy Meadows BL.INK Founder

The BL.INK Story: Q&A with Andy Meadows, Founder of BL.INK

Last week, we sat down with founder Andy Meadows, to learn more about him and the “origin story” of BL.INK. This is Part One of a two-part interview:   Q: Congrats on the launch of BL.INK. This must be an exciting moment for you. A: Thank you! It IS exciting, but keep in mind, since […]