Go where the action is. It’s timeless marketing advice, and describes why so many brands use social media as their primary online presence. In fact, a growing number of brands recognize that social channels are just as important as the brand’s website. Since social channels are a foundation of brand presence, they’re a […]
In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance. But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]
Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume content through social media, email marketing, banner ads, and websites. And just like any efficient highway system, the routes between destinations […]
First off, what are Smart Links? Smart Links are short links made up of real, easy-to-read words. You simply add your long ugly link to BL.INK, and it spits out a Smart Link based on the content of the page. For example, this long string.. https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news ..gets ‘automagically’ transformed to.. times.company/apple6 […]
Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve. Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]
Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have interest, it will be brief, and every second of friction is a chance to get […]
Last week, we sat down with founder Andy Meadows, to learn more about him and the “origin story” of BL.INK. This is Part One of a two-part interview: Q: Congrats on the launch of BL.INK. This must be an exciting moment for you. A: Thank you! It IS exciting, but keep in mind, since […]