Using branded short links for your holiday campaigns

Using branded short links for your holiday campaigns

BL.INK enables brands to create, manage, and track branded and dynamic links to make their holiday campaigns click.   It’s that time of year again — fall is in the air and we’re quickly approaching the holiday season. Brands and businesses are focusing their energy on creating holiday campaigns that cut through the noise and […]

Using short links on social media

Using short links on social media

Each social media platform is different — but they all have one thing in common: they can be a useful tool in your marketing strategy to build and better engage with your audience. Short links are an especially important part of any brand’s playbook — but what are the best practices for using short links […]

What is Enterprise Link Management?

What is Enterprise Link Management?

Enterprise Link Management is more than just URL shortening — it allows users to collaborate efficiently, organize links, analyze data, monitor activity and campaigns, connect with other platforms, all while keeping their data secure.   The BL.INK link management platform has evolved since 2008 by focusing on the features our customers need most. We know […]

G2 Reviews Ranks BL.INK Leader in URL Shortener Category for Fall 2021

G2 is a popular tech marketplace, where users and businesses alike may rate, review, and discover technology and software services. BL.INK has partnered with G2 allowing our customers to publicly share their ratings and reviews of BL.INK (verified by the G2 team) to get a feel for how we’re doing.    We always enjoy hearing […]

Enterprise Link Management - To Build or To Buy?

Enterprise Link Management: To Build or To Buy?

We regularly work with clients weighing the option of building a link management solution in-house or outsourcing the project to an established third party. The BL.INK platform was built to meet the many needs, different requirements, and evolving use cases of our variety of clients across many different markets and business models.    In several […]

Client Spotlight: United Healthcare

Client Spotlight: United Healthcare

The search for a flexible linking partner, offering link management, attribution tracking, private analytics, tag management, and more led United Healthcare to BL.INK   United Healthcare provides health benefits for over 27 million Americans through fully insured and self-funded medical plans.    It offers consumer-oriented benefit plans and services nationwide for large national employers, public […]

Boosting your Brand and Upgrading Analytics with Root Page Settings

In today’s day and age, data is key. And it’s important to take every opportunity to better understand your audience. BL.INK makes it possible to gain even more insight into your audience using short links with your domain and your 404 page — which is an opportunity often overlooked. When configuring your domain to use […]

3 Unique Ways to Use Branded Short Links

In our last post in the BL.INK Basics series on Branded Short Links, we discussed the basics of short links, but now let’s take it a step further. We have a number of clients that use short links in unique ways — sometimes in ways that surprise us too! We wanted to share the wealth […]

BL.INK Basics: Branded Short Links

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert! We recognize that sometimes it helps to rewind a […]

Creating Branded, Personalized Short Links with Salesforce, AMPscript, and BL.INK

Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript.   According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]