Creating Branded, Personalized Short Links with Salesforce, AMPscript, and BL.INK

Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript.   According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]

Client Spotlight: Coca-Cola

Clever packaging solutions that provide the best customer experience.   Coca-Cola is the world’s largest beverage company and has been a BL.INK client since 2009. Coca-Cola, operating in over 200 countries around the world, has to stay in compliance with local regulations while keeping production streamlined.   Coca-Cola came to BL.INK while researching compliance with […]

Resource: Delivering SMS Campaigns that Click

With the rise of the smartphone, it’s no surprise that marketers are looking to capitalize on the engagement opportunity direct messaging offers.   Here at BL.INK, we’ve made it a point to learn the ins and outs of our clients’ use cases for building smart short links for messaging campaigns.   We’ve put together a […]

BL.INK Basics: URLBuilder. Ditch the spreadsheets and build consistent, trackable, and click-worthy links every time.

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert!   One of the biggest questions we have heard […]

BL.INK Basics: What are Deep Links?

A deep link is a link or URL that takes a visitor directly to the destination further into a website or an app and is composed of a protocol identifier, (sometimes) a subdomain, a domain (both second-level and top-level), and a path.  Deep links can be used in a variety of ways — they can […]

BL.INK vs Bitly: Which URL Shortener is Right For You?

Not all URL shorteners are created equal. While they all do the basic job of shortening links, if you’re only sticking with the basics, you’re missing out on the opportunity to showcase your brand and increase click-throughs on your content.    Here are a few differences you’ll want to be aware of:   Research shows […]

When’s the Right Time to Upgrade?

Timing is everything, especially when it comes to upgrading your BL.INK plan. While upgrading too early could mean you’re paying for features and functionality you don’t need, waiting could be costing you even more in terms of valuable time and resources. To make your decision easier, we’ve created a range of plans that scale when […]

New: BL.INK Integration with Zoho Flow

  We’re pleased to announce a new integration with Zoho Flow! This integration connects BL.INK to hundreds of other apps you already use, including Asana, WordPress, Slack, Twitter, Basecamp, and Dropbox.  Set up workflow automations based on the triggers you specify, such as when a new domain is created in BL.INK or when a new […]

URL Shortening Best Practices

It’s one thing to shorten a URL. It’s another thing to create a branded short link that boosts your brand, increases the ROI of your content, and simplifies reporting.    Here’s a list of 10 smart ways our customers use branded short URLs to boost their business. Most link shorteners create short links with their […]

Introducing the New BL.INK and Sprinklr Integration

In response to customer feedback and requests, we’re pleased to announce that BL.INK is now integrated with Sprinklr. BL.INK is an enterprise-grade URL shortening platform. Sprinklr is the most complete social media management platform, allowing brands to manage customer experiences at scale. This integration brings together the best of both platforms, allowing customers to create […]