Smart Links

When and Where to Use Smart Links

Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume content through social media, email marketing, banner ads, and websites. And just like any efficient highway system, the routes between destinations […]

8 innovative ways to use blink smart links

8 Innovative Ways to Use Smart Links

First off, what are Smart Links? Smart Links are short links made up of real, easy-to-read words. You simply add your long ugly link to BL.INK, and it spits out a Smart Link based on the content of the page. For example, this long string..   https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region&region=top-news&WT.nav=top-news   ..gets ‘automagically’ transformed to..   times.company/apple6   […]

Got bots? Get BL.INK

Got Bots? Think BL.INK

Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve. Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]

Use BL.INK to create branded links for your marketing campaigns

How to use branded links in your marketing campaigns

Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have interest, it will be brief, and every second of friction is a chance to get […]

Andy Meadows BL.INK Founder

The BL.INK Story: Q&A with Andy Meadows, Founder of BL.INK

Last week, we sat down with founder Andy Meadows, to learn more about him and the “origin story” of BL.INK. This is Part One of a two-part interview:   Q: Congrats on the launch of BL.INK. This must be an exciting moment for you. A: Thank you! It IS exciting, but keep in mind, since […]