You’ve seen legacy short links in the wild, on Twitter and Instagram. Random, forgettable gibberish, you can track them, but they do nothing when it comes to building your brand or a meaningful connection to your audience. More and more brands are customizing their short links with their brand and key messages using real words, […]
About Shannon O'Donald
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Entries by Shannon O'Donald
Many are familiar with short links, but when it comes to marketing, the strategic value of a sound linking strategy is often overlooked. We’ve compiled new market research to demonstrate how transforming your marketing with links can get more results, more ROI on content, and give you an edge over the competition. Join the BL.INK […]
Last week, we sat down with founder Andy Meadows, to learn more about him and the “origin story” of BL.INK. This is Part One of a two-part interview: Q: Congrats on the launch of BL.INK. This must be an exciting moment for you. A: Thank you! It IS exciting, but keep in mind, since […]
Smart links are, well, smart. Smart links “automagically” transform long links with meaningless character strings into short, word-based descriptive links. So instead of your web page URL being a randomly-generated string of characters, smart links use real words to describe your web page. Okay, but how does this work? That depends on the content at […]
Welcome to the BL.INK blog! As you can tell, BudURL has a new name: BL.INK. Our official product launch is coming soon. So please keep an eye out for the release, and you’ll discover more blog posts: our press release describing our name change and our new product features, a Q&A with BudURL founder Andy […]