Entries by Shannon O'Donald

Digital Summit Denver Recap

The BL.INK team had a terrific time as a sponsor at Digital Summit in Denver introducing BL.INK to attendees. Our conversations with customers and marketers centered around the use of meaningful, real words in their links. Almost every person we talked to already uses short links, but attendees experienced many “ah-ha” moments when we described […]

Webinar: Organic social is dead: what to do instead with BL.INK Advisor Neal Schaffer

In this interactive session, Neal will review the current social media landscape and how marketers can better navigate it to leverage the strategic opportunities that are not apparent but still available. Some of the topics he will cover include how you can Better leverage (user-generated) content strategically – including the use of branded short links […]

Got Bots? Think BL.INK

Got bots? Get BL.INK

Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve.  Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]

How to choose the perfect domain to use for branded links

Branded short links in BL.INK

You’ve seen legacy short links in the wild, on Twitter and Instagram. Random, forgettable gibberish, you can track them, but they do nothing when it comes to building your brand or a meaningful connection to your audience. More and more brands are customizing their short links with their brand and key messages using real words, […]

What are Smart Links?

Learn about BL.INK Smart Links

SmartLink domains will cease operation after December 31, 2020. To read more about the end of life for SmartLinks, please click here. Smart links are, well, smart. Smart links “automagically” transform long links with meaningless character strings into short, word-based descriptive links. So instead of your web page URL being a randomly-generated string of characters, […]

BudURL is Now BL.INK!

Team of people behind BL.INK

Welcome to the BL.INK blog! As you can tell, BudURL has a new name: BL.INK. Our official product launch is coming soon. So please keep an eye out for the release, and you’ll discover more blog posts: our press release describing our name change and our new product features, a Q&A with BudURL founder Andy […]