In this interactive session, Neal will review the current social media landscape and how marketers can better navigate it to leverage the strategic opportunities that are not apparent but still available. Some of the topics he will cover include how you can Better leverage (user-generated) content strategically – including the use of branded short links […]
Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve. Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]
Marketing is all about getting people from point A to point B, where A is minding their own business and B is buying your product or service. And those people have a limited attention span for ads. If they have interest, it will be brief, and every second of friction is a chance to get […]
You’ve seen legacy short links in the wild, on Twitter and Instagram. Random, forgettable gibberish, you can track them, but they do nothing when it comes to building your brand or a meaningful connection to your audience. More and more brands are customizing their short links with their brand and key messages using real words, […]
Many are familiar with short links, but when it comes to marketing, the strategic value of a sound linking strategy is often overlooked. We’ve compiled new market research to demonstrate how transforming your marketing with links can get more results, more ROI on content, and give you an edge over the competition. Join the BL.INK […]
Last week, we sat down with founder Andy Meadows, to learn more about him and the “origin story” of BL.INK. This is Part One of a two-part interview: Q: Congrats on the launch of BL.INK. This must be an exciting moment for you. A: Thank you! It IS exciting, but keep in mind, since […]
Smart links are, well, smart. Smart links “automagically” transform long links with meaningless character strings into short, word-based descriptive links. So instead of your web page URL being a randomly-generated string of characters, smart links use real words to describe your web page. Okay, but how does this work? That depends on the content at […]
Welcome to the BL.INK blog! As you can tell, BudURL has a new name: BL.INK. Our official product launch is coming soon. So please keep an eye out for the release, and you’ll discover more blog posts: our press release describing our name change and our new product features, a Q&A with BudURL founder Andy […]
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