Entries by Shannon O'Donald

8 Innovative Ways to Use Smart Links

8 innovative ways to use blink smart links

First off, what are Smart Links? Smart Links are short links made up of real, easy-to-read words. You simply add your long ugly link to BL.INK, and it spits out a Smart Link based on the content of the page. For example, this long string..   https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region&region=top-news&WT.nav=top-news   ..gets ‘automagically’ transformed to..   times.company/apple6   […]

How to Use UTM Codes

using utm codes to track links

Most social media marketers use Google Analytics in some capacity, but not everyone correctly tags and tracks their links using UTM parameters. If you learn how UTM codes work and create a plan to use them in your link strategy, they’ll help you answer key business questions such as:   Are my social media efforts […]

Why short links matter for personal branding

links and personal branding

In the age of social media, everyone cares about their personal brand. A teen shows off her front-row seats at a concert to build her “in crowd” brand; adults post pictures of their kids’ achievements for their “good parents” brand. Increasingly, entrepreneurs and businesspeople are cultivating their individual brand, too. But if you’re a professional, […]

301 vs 307 Redirects: How to Choose

301 redirect 307 redirect - what's the difference and how to choose

A redirect is when one URL is forwarded (redirected) to another URL. When a user types a specific URL into their browser or clicks a link with that URL, they’re automatically redirected to the target URL. For example, if you had “oldcontent.com” and you want visitors to go to “newcontent.com” instead, you could set up […]