Entries by Shannon O'Donald

Branded Links: Ideal For Video Marketing

BL.INK Logo

Social media marketing expert Larry Kim recaps here some of the most notable shifts in the video industry. These newsworthy stories demonstrate a larger trend: platforms such as YouTube, Facebook, and Twitter are making video even more accessible and prevalent in their user experience. And when 90% of users say that product videos are helpful […]

When and Where to Use Smart Links

Smart Links

Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume content through social media, email marketing, banner ads, and websites. And just like any efficient highway system, the routes between destinations […]

Congrats on the Nuptials: Lithium Technologies and Spredfast to Merge

“Lithium Technologies, LLC (“Lithium”) and Spredfast, Inc. (“Spredfast”), two leaders in digital customer engagement, announced an agreement today to merge. The combination of Lithium and Spredfast creates the industry’s most comprehensive customer engagement platform, transforming how companies connect with customers to earn trust, drive brand loyalty and grow their businesses.” As a Spredfast partner, we […]

Three Link Strategies to Transform Your Marketing

transform your marketing

In 2018, the average company will allocate 41% of its marketing budget to digital methods. While traditional marketing channels such as television, direct mail and billboards are still effective for many companies, digital marketing has become the go-to channel for almost every industry and product category. As companies continue to increase their digital marketing investments, […]

Digital Summit Minneapolis Recap

Digital Summit season is in full swing! Last week, the team traveled to Minneapolis to meet and mingle with marketers from the heart of the midwest. Minneapolis is home to some really big brands, many of whom also happen to be BL.INK customers! We enjoyed meeting in real life with our friends at Target, Best […]

“Organic Social is Dead. Try This Instead.” Part Three of Three

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series.   Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful social media strategies for businesses. He’s the CEO of the social media agency […]

“Organic Social is Dead. Try This Instead.” Part Two of Three

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series. Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful social media strategies for businesses. He’s the CEO of the social media agency PDCA […]

7 Reasons Why The Short Link Matters

7 reasons why the link matters

As a Client Success Manager, I often advise my BL.INK clients to “begin with the end in mind” when planning their campaign strategy. If you know what result you want, your link management tool can give you the clarity and insight you need to create that from the very beginning.   Marketers have too much […]