Entries by Shannon O'Donald

301 vs 307 Redirects: How to Choose

301 redirect 307 redirect - what's the difference and how to choose

A redirect is when one URL is forwarded (redirected) to another URL. When a user types a specific URL into their browser or clicks a link with that URL, they’re automatically redirected to the target URL. For example, if you had “oldcontent.com” and you want visitors to go to “newcontent.com” instead, you could set up […]

Digital Summit Denver Recap

The BL.INK team had a terrific time as a sponsor at Digital Summit in Denver introducing BL.INK to attendees. Our conversations with customers and marketers centered around the use of meaningful, real words in their links. Almost every person we talked to already uses short links, but attendees experienced many “ah-ha” moments when we described […]

Webinar: Organic social is dead: what to do instead with BL.INK Advisor Neal Schaffer

In this interactive session, Neal will review the current social media landscape and how marketers can better navigate it to leverage the strategic opportunities that are not apparent but still available. Some of the topics he will cover include how you can Better leverage (user-generated) content strategically – including the use of branded short links […]

Got Bots? Think BL.INK

Got bots? Get BL.INK

Interesting NPR/NYTimes piece today on bots in Twitter. Twitter is vowing to “clean up” a problem that is widely acknowledged but hard to quantify and resolve. Bots are also a problem with some legacy short link providers. Digital marketers and advertisers may have false hope that their links are generating lots of clicks when in […]