Entries by Shannon O'Donald

Four Essential Rules of Linking

It’s probably no surprise that here at BL.INK, we believe the link matters. We’re not the only ones. While many businesses of all sizes use links on a daily basis, we still see some of the world’s greatest brands making the most basic mistakes when it comes to short links.   Let’s take a step […]

Digital Summit Minneapolis Recap

Digital Summit season is in full swing! Last week, the team traveled to Minneapolis to meet and mingle with marketers from the heart of the midwest. Minneapolis is home to some really big brands, many of whom also happen to be BL.INK customers! We enjoyed meeting in real life with our friends at Target, Best […]

“Organic Social is Dead. Try This Instead.” Part Three of Three

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series.   Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful social media strategies for businesses. He’s the CEO of the social media agency […]

“Organic Social is Dead. Try This Instead.” Part Two of Three

Several weeks ago, we were fortunate to host BL.INK advisor and social media strategic Neal Schaffer as a special guest presenter in our educational webinar series. Neal Schaffer is a leading social marketing consultant; he helps executives and professionals implement successful social media strategies for businesses. He’s the CEO of the social media agency PDCA […]

7 Reasons Why The Short Link Matters

7 reasons why the link matters

As a Client Success Manager, I often advise my BL.INK clients to “begin with the end in mind” when planning their campaign strategy. If you know what result you want, your link management tool can give you the clarity and insight you need to create that from the very beginning.   Marketers have too much […]

Not Just for Social Media: How Short Links Improve Performance Across Your Organization

short links improve performance across your organization

We’ve all seen short links in social media posts, where every character counts. But keeping things short and sweet is only as important as the memorability and the meaning of the links themselves. That’s because marketers and brands are recognizing the strategic value of this “last inch” of digital marketing. If your branded short link […]

8 Innovative Ways to Use Smart Links

8 innovative ways to use blink smart links

First off, what are Smart Links? Smart Links are short links made up of real, easy-to-read words. You simply add your long ugly link to BL.INK, and it spits out a Smart Link based on the content of the page. For example, this long string..   https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region&region=top-news&WT.nav=top-news   ..gets ‘automagically’ transformed to..   times.company/apple6   […]

How to Use UTM Codes

using utm codes to track links

Most social media marketers use Google Analytics in some capacity, but not everyone correctly tags and tracks their links using UTM parameters. If you learn how UTM codes work and create a plan to use them in your link strategy, they’ll help you answer key business questions such as:   Are my social media efforts […]