Entries by Shannon O'Donald

Make Google Analytics Even Better With BL.INK

Google analytics and BL.INK

Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]

Update – Digital Summit Chicago: September 26-27, 2018

Digital Summit Chicago

Last week, we joined over 1,500 enthusiastic digital marketers and approximately 40 other event sponsors for the Digital Summit conference in Chicago’s ginormous McCormack Place facility. During two days of sunny, crisp fall weather and stunning views of Lake Michigan, conference attendees huddled indoors to learn about the latest tools, best practices and real-world case […]

Having Fun and Remaining Authentic in the Digital Age: A Conversation with Joel Comm

We were inspired to talk to BL.INK Advisor Joel Comm, after reading his recently-published book, The Fun Formula.   BL.INK Advisor Joel Comm is a New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and, in his own words, “an eternal 12-year old.” […]

Upcoming Webinar: Everyday Behavioral Science for Digital Marketers

Join BL.INK Advisor Brian Massey, founder of Conversion Sciences, for an interactive session on how marketers can leverage data to maximize conversion. Brian founded one of the first agencies focused exclusively on website optimization, Conversion Sciences. Today, he teaches marketers how to integrate behavioral science into their everyday work. He’s seen the results of thousands […]

Branded Links: Ideal For Video Marketing

BL.INK Logo

Social media marketing expert Larry Kim recaps here some of the most notable shifts in the video industry. These newsworthy stories demonstrate a larger trend: platforms such as YouTube, Facebook, and Twitter are making video even more accessible and prevalent in their user experience. And when 90% of users say that product videos are helpful […]

When and Where to Use Smart Links

Smart Links

Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume content through social media, email marketing, banner ads, and websites. And just like any efficient highway system, the routes between destinations […]

Congrats on the Nuptials: Lithium Technologies and Spredfast to Merge

“Lithium Technologies, LLC (“Lithium”) and Spredfast, Inc. (“Spredfast”), two leaders in digital customer engagement, announced an agreement today to merge. The combination of Lithium and Spredfast creates the industry’s most comprehensive customer engagement platform, transforming how companies connect with customers to earn trust, drive brand loyalty and grow their businesses.” As a Spredfast partner, we […]

Three Link Strategies to Transform Your Marketing

transform your marketing

In 2018, the average company will allocate 41% of its marketing budget to digital methods. While traditional marketing channels such as television, direct mail and billboards are still effective for many companies, digital marketing has become the go-to channel for almost every industry and product category. As companies continue to increase their digital marketing investments, […]