Entries by Shannon O'Donald

Having Fun and Remaining Authentic in the Digital Age: A Conversation with Joel Comm

We were inspired to talk to BL.INK Advisor Joel Comm, after reading his recently-published book, The Fun Formula.   BL.INK Advisor Joel Comm is a New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and, in his own words, “an eternal 12-year old.” […]

Upcoming Webinar: Everyday Behavioral Science for Digital Marketers

Join BL.INK Advisor Brian Massey, founder of Conversion Sciences, for an interactive session on how marketers can leverage data to maximize conversion. Brian founded one of the first agencies focused exclusively on website optimization, Conversion Sciences. Today, he teaches marketers how to integrate behavioral science into their everyday work. He’s seen the results of thousands […]

Branded Links: Ideal For Video Marketing

BL.INK Logo

Social media marketing expert Larry Kim recaps here some of the most notable shifts in the video industry. These newsworthy stories demonstrate a larger trend: platforms such as YouTube, Facebook, and Twitter are making video even more accessible and prevalent in their user experience. And when 90% of users say that product videos are helpful […]

When and Where to Use Smart Links

Smart Links

Without links, there is no internet. Links are the routes on the information superhighway, connecting everyone to everything, whether they’re hidden behind a button or typed into a web browser. People distribute and consume content through social media, email marketing, banner ads, and websites. And just like any efficient highway system, the routes between destinations […]

Congrats on the Nuptials: Lithium Technologies and Spredfast to Merge

“Lithium Technologies, LLC (“Lithium”) and Spredfast, Inc. (“Spredfast”), two leaders in digital customer engagement, announced an agreement today to merge. The combination of Lithium and Spredfast creates the industry’s most comprehensive customer engagement platform, transforming how companies connect with customers to earn trust, drive brand loyalty and grow their businesses.” As a Spredfast partner, we […]

Three Link Strategies to Transform Your Marketing

transform your marketing

In 2018, the average company will allocate 41% of its marketing budget to digital methods. While traditional marketing channels such as television, direct mail and billboards are still effective for many companies, digital marketing has become the go-to channel for almost every industry and product category. As companies continue to increase their digital marketing investments, […]

Four Essential Rules of Linking

It’s probably no surprise that here at BL.INK, we believe the link matters. We’re not the only ones. While many businesses of all sizes use links on a daily basis, we still see some of the world’s greatest brands making the most basic mistakes when it comes to short links.   Let’s take a step […]

Digital Summit Minneapolis Recap

Digital Summit season is in full swing! Last week, the team traveled to Minneapolis to meet and mingle with marketers from the heart of the midwest. Minneapolis is home to some really big brands, many of whom also happen to be BL.INK customers! We enjoyed meeting in real life with our friends at Target, Best […]