Entries by Shannon O'Donald

Internet Summit Raleigh Recap

Last week, the BL.INK team had a fantastic time learning, sharing and networking at the Internet Summit in Raleigh. Here’s a synopsis of what we did and what we learned: Did you know the Digital Summit series began in the Research Triangle back in 2008? In previous years, Raleigh has been the biggest, most energetic […]

The Spredfast #SmartSocialSummit: The Top Tweet Takeaways

Last week, the BL.INK team was thrilled to sponsor the Smart Social Summit, presented by Spredfast and Lithium Technologies. Top brands such as Charles Schwab and Frito-Lay shared shared their visions on how companies can create great customer experiences through social media. Below is a collection of tweets that capture learnings from the two-day conference […]

The Holidays are here – are your Links Ready?

Are your links ready for the holidays?

Make your holiday campaigns irresistible by using branded short links. BL.INK gives you meaningful and clickable links along with clear campaign insights. Check out these tips on how to best leverage short links in your 2018 holiday campaigns.   Even though Halloween was just last week, the shift into the Holiday season has already begun. […]

How to Measure the Performance of Print Marketing

Print image

In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance.   But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]

Content Curation: the Secret to Great Editorial Calendars

editorial calendar planning

Original content is the holy grail of content marketing. It’s unique, in-depth, and brand new. Most importantly, it’s all yours. But anyone who’s done it knows that creating original content week after week can be a huge time investment. It requires advanced planning, research, several drafts and reviews—and if you’re a solo business owner or […]