In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance. But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]
When you have a specific marketing goal or a campaign to deploy, a landing page can be an awesome tool. Landing pages deliver specific, relevant information to page visitors and encourage them to take the next step toward conversion. Landing pages provide rich analytics for marketers. Read on to learn how the right short link […]
Some of the brands with the biggest personalities on social media have a casual, personal tone. They use slang, tease other brands, and keep the funny commentary rolling—all while maintaining their brand values and messages. Brands such as Taco Bell, Wendy’s, Snickers, and Coca-Cola have found the sweet spot between being relatable to their target […]
Original content is the holy grail of content marketing. It’s unique, in-depth, and brand new. Most importantly, it’s all yours. But anyone who’s done it knows that creating original content week after week can be a huge time investment. It requires advanced planning, research, several drafts and reviews—and if you’re a solo business owner or […]
Enables SMB Customers to Create Branded Short Links that are Memorable, Meaningful and Drive More Clicks Austin and Denver – October 16, 2018 – Name.com, a leading domain name registrar, and BL.INK, a short link solution that uniquely leverages the power of real words, today announced the launch of BL.INK at Name.com. BL.INK is an […]
These days, life is too complicated, especially if you’re a marketer and must justify every campaign, every program and every technology purchase with metrics that demonstrate ROI. That means you likely have a dozens of apps that you use – day in and out – to make your marketing magic happen. How many times each […]
In late 2017, Twitter doubled its character limit from 140 to 280, giving users more room in their messages than ever before. Even with twice the characters, it’s important to be purposeful and make your Twitter “real estate” as meaningful as possible. When it comes to sharing links on Twitter, that means using short links […]
Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]
Last week, we joined over 1,500 enthusiastic digital marketers and approximately 40 other event sponsors for the Digital Summit conference in Chicago’s ginormous McCormack Place facility. During two days of sunny, crisp fall weather and stunning views of Lake Michigan, conference attendees huddled indoors to learn about the latest tools, best practices and real-world case […]
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