Entries by Shannon O'Donald

How to Measure the Performance of Print Marketing

Print image

In a marketer’s world of click-throughs, open rates, conversion rates, and attribution, we have ever-evolving, sophisticated ways to track digital marketing performance.   But what about offline marketing? How do you know how many people booked an appointment or visited your site after seeing your print ad, flyer, business card, or billboard? What about people […]

Using Smart Links to create a winning social media personality

Some of the brands with the biggest personalities on social media have a casual, personal tone. They use slang, tease other brands, and keep the funny commentary rolling—all while maintaining their brand values and messages. Brands such as Taco Bell, Wendy’s, Snickers, and Coca-Cola have found the sweet spot between being relatable to their target […]

Content Curation: the Secret to Great Editorial Calendars

editorial calendar planning

Original content is the holy grail of content marketing. It’s unique, in-depth, and brand new. Most importantly, it’s all yours. But anyone who’s done it knows that creating original content week after week can be a huge time investment. It requires advanced planning, research, several drafts and reviews—and if you’re a solo business owner or […]

Name.com Launches BL.INK: Branded URL Shortener

Enables SMB Customers to Create Branded Short Links that are Memorable, Meaningful and Drive More Clicks Austin and Denver – October 16, 2018 –  Name.com, a leading domain name registrar, and BL.INK, a short link solution that uniquely leverages the power of real words, today announced the launch of BL.INK at Name.com. BL.INK is an […]

Six Cool Things To Do with Links on Twitter

6 things to do on twitter with links

In late 2017, Twitter doubled its character limit from 140 to 280, giving users more room in their messages than ever before. Even with twice the characters, it’s important to be purposeful and make your Twitter “real estate” as meaningful as possible. When it comes to sharing links on Twitter, that means using short links […]

Make Google Analytics Even Better With BL.INK

Google analytics and BL.INK

Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]

Update – Digital Summit Chicago: September 26-27, 2018

Digital Summit Chicago

Last week, we joined over 1,500 enthusiastic digital marketers and approximately 40 other event sponsors for the Digital Summit conference in Chicago’s ginormous McCormack Place facility. During two days of sunny, crisp fall weather and stunning views of Lake Michigan, conference attendees huddled indoors to learn about the latest tools, best practices and real-world case […]