Entries by Shannon O'Donald

Upgrading from Goo.gl to BL.INK

googl url shortener vs blink

If you’ve ever used the Goo.gle URL shortener, you’re probably aware that after March 30, 2019 your short link information is going to be inaccessible. Here’s the alert that’s currently posted on the Goo.gl home page (as of January): Before you dive into online research on alternatives, make sure you’re clear on what you actually […]

Using A Legacy URL Shortener? Your Marketing Data May Be Public

url shortener public marketing data

Do you share your website analytics or advertising campaign performance with your competitors, customers, and the general public?   That’s an absurd question. Of course not! But unless you’re actively taking steps to protect that information, your answer defaults to “yes.”   As marketers, we assume that our go-to tools keep our analytics private. However, […]

BL.INK 2018 Webinar Roundup

webinar roundup

2018 was a fantastic year for learning from the industry’s best marketing minds. Start your new year off learning and catch a replay of one (or several!) of BL.INK’s live webinars. Go Live! Tackling the Fear and Gear of Live Video With Ian Anderson Gray Watch On Demand: bl.ink/Ian-Webinar   Did you know that 80% […]

State of the Short Link: 2019 Predictions

State of the short link 2019

As we ring in 2019, we’re looking at the changes we saw over the past twelve months and considering how we can help you capitalize on some of the most-anticipated trends in the year ahead.   Here are some of the top predictions we’re looking at for 2019, and what you can do now to […]

BL.INK Customer Feature: LeVar Battle on Tenacious Success at Work Doing “Epic $#!T”

webroot do epic shit desk plate

Meet LeVar Battle, a BL.INK customer doing epic $#!t with his team at Webroot.  LeVar Battle Senior Manager, Social Media Webroot   LeVar Battle and his social media team at Webroot are dedicated to engaging businesses and individuals seeking to prevent cyber security threats. They rely on strong internal and external communication—and diligently track the […]

Using BL.INK Links for the Greater Good

links for good

Do you value building community and making the world a better place? Whether you have employee volunteer opportunities or whether your entire company was created to support a worthy cause, the work you’re doing in the world is important.   The more people who join your cause, the greater the impact you’ll have. Which means […]