How did our audience find this page? That’s one of every digital marketer’s most important questions. If you know where your audience comes from, you can leverage that information to drive greater engagement. Looking at referring traffic data is a natural place to start. However, referring traffic data may not be as reliable […]
First off, what are Smart Links? Smart Links are short links made up of real, easy-to-read words. You simply add your long ugly link to BL.INK, and it spits out a Smart Link based on the content of the page. For example, this long string.. https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news ..gets ‘automagically’ transformed to.. times.company/apple6 […]
Most social media marketers use Google Analytics in some capacity, but not everyone correctly tags and tracks their links using UTM parameters. If you learn how UTM codes work and create a plan to use them in your link strategy, they’ll help you answer key business questions such as: Are my social media efforts […]
According to an article recently published by Hackernoon on Medium, over the last 10 years, the percentage of people in the U.S. who reported recently listening to a podcast in has nearly tripled to 26%. That’s a trend worth noting. This spike in podcast listeners has drawn the attention of advertisers and marketers. More brands […]
In the age of social media, everyone cares about their personal brand. A teen shows off her front-row seats at a concert to build her “in crowd” brand; adults post pictures of their kids’ achievements for their “good parents” brand. Increasingly, entrepreneurs and businesspeople are cultivating their individual brand, too. But if you’re a professional, […]
On Wednesday, BL.INK hosted a webinar with BL.INK Advisor and social marketing expert Neal Schaffer. In addition to being named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. Neal […]
If you stop to think about it, branded links should be a marketing no-brainer. Your brand is in the spotlight AND you get additional analytics — what’s not to love about that? Unfortunately, branded links are often overlooked as a meaningful, memorable way to convey both valuable content and brand impressions. Read on to […]
A redirect is when one URL is forwarded (redirected) to another URL. When a user types a specific URL into their browser or clicks a link with that URL, they’re automatically redirected to the target URL. For example, if you had “oldcontent.com” and you want visitors to go to “newcontent.com” instead, you could set up […]
In a recent company survey, just for fun, we asked what city our users were getting the most traffic from. Multiple responses replied: Ashburn, Virginia. However, the users had no connection to the small town outside of Washington D.C., USA in northern Virginia. So what party is happening in Ashburn, Viriginia? Why are […]
The BL.INK team had a terrific time as a sponsor at Digital Summit in Denver introducing BL.INK to attendees. Our conversations with customers and marketers centered around the use of meaningful, real words in their links. Almost every person we talked to already uses short links, but attendees experienced many “ah-ha” moments when we described […]
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