Grow your brand by leveraging the messaging power of meaningful domain names. It may seem counterintuitive to use more than one domain name for your brand, but using multiple domains can actually give you the flexibility to differentiate and stand out online with a more clear and consistent brand presence. With hundreds of […]
Meet Valerie Stroncone, a go-getter and social media maven at Canon U.S.A. Valerie shares what she loves most about her career in this Q&A with BL.INK. Valerie Jean Stroncone Sr. Specialist, Social Media Corporate Communications Division Canon U.S.A., Inc. What is your current job at Canon? I’m a Senior Social Media Specialist for Canon […]
Security is a top priority at BL.INK, which is why we have added SSL certificates to BL.INK branded short links. Whether you’re a “solopreneur” or a large enterprise, sharing a secure link with your audience indicates that your brand values online safety because your brand encrypts customer engagement from start to finish. According to the […]
BL.INK sat down with our friend and customer, Kris from TEN. Read on to learn how TEN leverages the power of the link to connect with their growing audience. Kristopher Heineman Group Director of Audience Development The Enthusiast Network What is your current job and for whom do you […]
Both Branded Links and Smart Links are great for creating short links – but when should you use one over the other? BL.INK short links are more than just short URLs. In fact, when you use BL.INK, you have two different options to create a short link: a branded link or a Smart Link. […]
Last week, the BL.INK team had a fantastic time learning, sharing and networking at the Internet Summit in Raleigh. Here’s a synopsis of what we did and what we learned: Did you know the Digital Summit series began in the Research Triangle back in 2008? In previous years, Raleigh has been the biggest, most energetic […]
In the ever-changing world of social media, Facebook remains a bustling place for businesses. Often, a customer’s first glimpse of your brand occurs when seeing your ad in their Facebook feed, or because someone tagged you in a post or shared your content. Because so many people are exposed to brands through social media, you […]
Last week, the BL.INK team was thrilled to sponsor the Smart Social Summit, presented by Spredfast and Lithium Technologies. Top brands such as Charles Schwab and Frito-Lay shared shared their visions on how companies can create great customer experiences through social media. Below is a collection of tweets that capture learnings from the two-day conference […]
Tracking the impact of influence can be complicated. Branded links can shed light on the ROI of your influencer marketing program. Influencer marketing is becoming more widely recognized as a way to gain exposure to new audiences and spread brand messages. Brands look to influencer partnerships to sell products and services to audiences who […]
Make your holiday campaigns irresistible by using branded short links. BL.INK gives you meaningful and clickable links along with clear campaign insights. Check out these tips on how to best leverage short links in your 2018 holiday campaigns. Even though Halloween was just last week, the shift into the Holiday season has already begun. […]
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