These days, life is too complicated, especially if you’re a marketer and must justify every campaign, every program and every technology purchase with metrics that demonstrate ROI. That means you likely have a dozens of apps that you use – day in and out – to make your marketing magic happen. How many times each […]
In late 2017, Twitter doubled its character limit from 140 to 280, giving users more room in their messages than ever before. Even with twice the characters, it’s important to be purposeful and make your Twitter “real estate” as meaningful as possible. When it comes to sharing links on Twitter, that means using short links […]
Google Analytics provides marketers with free, powerful analysis tools. While Google Analytics is often considered an essential tool in the marketing stack, the breadth of the platform can be overwhelming to newcomers. Even experienced Google Analytics users must dedicate some time and effort to find answers to questions such as “How many people landed on […]
Last week, we joined over 1,500 enthusiastic digital marketers and approximately 40 other event sponsors for the Digital Summit conference in Chicago’s ginormous McCormack Place facility. During two days of sunny, crisp fall weather and stunning views of Lake Michigan, conference attendees huddled indoors to learn about the latest tools, best practices and real-world case […]
When Instagram first came onto the scene, it was simply a place to post and share photos. Since then, the platform has rapidly evolved and added many features including stories, video posting, and now even live streaming. With these new features, users could do more to communicate with each other. As its audience grew, companies […]
We were inspired to talk to BL.INK Advisor Joel Comm, after reading his recently-published book, The Fun Formula. BL.INK Advisor Joel Comm is a New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and, in his own words, “an eternal 12-year old.” […]
Join BL.INK Advisor Brian Massey, founder of Conversion Sciences, for an interactive session on how marketers can leverage data to maximize conversion. Brian founded one of the first agencies focused exclusively on website optimization, Conversion Sciences. Today, he teaches marketers how to integrate behavioral science into their everyday work. He’s seen the results of thousands […]
YouTube is the largest streaming video platform the world has ever seen – 1.8 billion users each month, watching 5 billion videos every day, uploading 300 hours of video every minute. With all that content and all those users viewing videos to educate and entertain themselves, YouTube is also the world’s second largest search engine. […]
Social media marketing expert Larry Kim recaps here some of the most notable shifts in the video industry. These newsworthy stories demonstrate a larger trend: platforms such as YouTube, Facebook, and Twitter are making video even more accessible and prevalent in their user experience. And when 90% of users say that product videos are helpful […]
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