We regularly work with clients weighing the option of building a link management solution in-house or outsourcing the project to an established third party. The BL.INK platform was built to meet the many needs, different requirements, and evolving use cases of our variety of clients across many different markets and business models. In several […]
The search for a flexible linking partner, offering link management, attribution tracking, private analytics, tag management, and more led United Healthcare to BL.INK United Healthcare provides health benefits for over 27 million Americans through fully insured and self-funded medical plans. It offers consumer-oriented benefit plans and services nationwide for large national employers, public […]
In today’s day and age, data is key. And it’s important to take every opportunity to better understand your audience. BL.INK makes it possible to gain even more insight into your audience using short links with your domain and your 404 page — which is an opportunity often overlooked. When configuring your domain to use […]
In our last post in the BL.INK Basics series on Branded Short Links, we discussed the basics of short links, but now let’s take it a step further. We have a number of clients that use short links in unique ways — sometimes in ways that surprise us too! We wanted to share the wealth […]
In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert! We recognize that sometimes it helps to rewind a […]
Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript. According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]
Clever packaging solutions that provide the best customer experience. Coca-Cola is the world’s largest beverage company and has been a BL.INK client since 2009. Coca-Cola, operating in over 200 countries around the world, has to stay in compliance with local regulations while keeping production streamlined. Coca-Cola came to BL.INK while researching compliance with […]
With the rise of the smartphone, it’s no surprise that marketers are looking to capitalize on the engagement opportunity direct messaging offers. Here at BL.INK, we’ve made it a point to learn the ins and outs of our clients’ use cases for building smart short links for messaging campaigns. We’ve put together a […]
In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert! One of the biggest questions we have heard […]
A deep link is a link or URL that takes a visitor directly to the destination further into a website or an app and is composed of a protocol identifier, (sometimes) a subdomain, a domain (both second-level and top-level), and a path. Deep links can be used in a variety of ways — they can […]