Entries by Keven

Using short links on social media

Using short links on social media

Each social media platform is different — but they all have one thing in common: they can be a useful tool in your marketing strategy to build and better engage with your audience. Short links are an especially important part of any brand’s playbook — but what are the best practices for using short links […]

What is Enterprise Link Management?

What is Enterprise Link Management?

Enterprise Link Management is more than just URL shortening — it allows users to collaborate efficiently, organize links, analyze data, monitor activity and campaigns, connect with other platforms, all while keeping their data secure.   The BL.INK link management platform has evolved since 2008 by focusing on the features our customers need most. We know […]

Enterprise Link Management: To Build or To Buy?

Enterprise Link Management - To Build or To Buy?

We regularly work with clients weighing the option of building a link management solution in-house or outsourcing the project to an established third party. The BL.INK platform was built to meet the many needs, different requirements, and evolving use cases of our variety of clients across many different markets and business models.    In several […]

Client Spotlight: United Healthcare

Client Spotlight: United Healthcare

The search for a flexible linking partner, offering link management, attribution tracking, private analytics, tag management, and more led United Healthcare to BL.INK   United Healthcare provides health benefits for over 27 million Americans through fully insured and self-funded medical plans.    It offers consumer-oriented benefit plans and services nationwide for large national employers, public […]

BL.INK Basics: Branded Short Links

In this series, we’re going back to the basics to help you get a feel for what BL.INK’s all about. This series is intended to educate our current and potential clients on solutions we offer, features we’ve added, and to turn you into a link-shortening expert! We recognize that sometimes it helps to rewind a […]

Creating Branded, Personalized Short Links with Salesforce, AMPscript, and BL.INK

Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce’s infrastructure has grown rapidly since its inception, and with its growth comes more advanced tools to aid in micromarketing, data analysis, and personalization. One such tool is AMPscript.   According to Salesforce’s developer documentation, AMPscript is a scripting language that allows users to embed code […]