Entries by Keven

Collaboration in marketing campaigns, QR codes, & link management

Collaboration in marketing campaigns, QR codes, & link management

In enterprise organizations, it is critical for departments and brands to communicate and coordinate with each other effectively and efficiently. Utilizing a platform that allows you to create and manage short links and QR codes for marketing makes it easy to collaborate in marketing campaigns! BL.INK branded short links enable you to create short, trackable […]

Enterprise link management: Why scalability and flexibility matter

Enterprise link management Why scalability and flexibility matter

Marketing departments need to be able to scale their efforts quickly and efficiently to keep up with the demands of an ever-changing market. To do this, they need a link management tool that can easily grow and adapt with them. BL.INK offers scalability and flexibility in link management, and can help marketing teams optimize their […]

Enterprise Link Management: Why every brand should have a link management platform

If you’re a marketer for an enterprise company, you already know how important it is to have a strong online presence. And if you’re looking for ways to improve your online presence, then you should definitely consider investing in an enterprise link management platform. A link management platform like BL.INK helps to organize and manage […]

How BL.INK uses branded short links

How BL.INK Uses Short Links

At BL.INK, we believe that every organization should use short links. The use cases across different organizations are often unique, but we try to lead by example. Today, we thought we’d share just a few of the ways we utilize branded short links in our day-to-day operations.  One of the ways we regularly use short […]

Using short links for internal communications

Using Short Links for Internal Communication

Short links have become a necessity for businesses to better connect with their audience and customers. More and more, large organizations are looking for new ways to utilize short links beyond customer engagement. One such example is using short links for internal communication between departments and employees. In large organizations, there can be hundreds or […]

QR Codes in the News

QR codes in the news

While the technology known as QR codes has been around since 1994, it was not widely adopted for commercial or consumer use until much more recently. As with any evolving technology, getting users to embrace the unfamiliar takes time.  With the upswing in usage of QR codes by consumers throughout the COVID-19 pandemic, now is […]

How to edit a short link

Editing a short link

With BL.INK, everything is editable. As long as the short link was created in BL.INK, it can be edited. You can make updates to the destination URL, the link owner, update the assigned groups or tags, and even update the link’s keyword and UTM parameters. Most people don’t realize how important it is to have […]

Breaking Down The 6 C’s of Enterprise Link Management

6 C's of Enterprise Link Management

When choosing an enterprise link management platform, BL.INK recommends considering the 6 C’s: collaboration, compliance, creativity, central platform, connection to your existing tools, and consistency. We’ll break down the 6 C’s below so that you can feel confident in choosing the right platform for your organization’s needs. The right link management platform should not only […]