Vanity metrics such as likes and follower counts have long been a mainstay of social media platforms. They’ve enabled brands and influencers to visually gauge the success of their marketing efforts so they can capitalize on the posts and campaigns that draw the most engagement. Instagram has recently made waves across the social landscape by […]
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Entries by Julia
Another link shortener is going, going, gone. RhythmOne announced that they’re ceasing support and operation of Po.st Smart Links (a.k.a. Link Shortening) as of January 15, 2020. This follows in the footsteps of Google’s goo.gl link shortener, which was retired in March 2019. Source: po.st home page, January 2020 If you’re a […]
eCommerce has seen exponential growth over the last few years. With the rising popularity of online shopping and exciting new trends like the direct to customer (D2C) eCommerce model, this industry has already established its place in the popular culture of the next decade. The latest forecast from eMarketer is that the eCommerce industry […]
We’ve been working hard throughout 2019 to add new and update existing BL.INK features. Our aim is to build the most flexible and robust URL shortener and link management platform available for businesses of all sizes. Here are just some of the updates we made in Q3. In Q3, we increased the […]
It’s that time of year again. Pumpkin spice is everywhere and ugly Christmas sweaters are slowly sneaking onto the shelves. October has just begun, but one in every five consumers in the United States is already shopping for the holidays. If you’re thinking about creating campaigns for Black Friday, Christmas, and New Year — […]
The digital space is crowded. Consumers are becoming oblivious to online advertising — no matter how dynamic and creative. It’s for this reason that SMS (Short Message Service), also known as text message marketing, has unique advantages. As a marketer, it’s essential that you get the best possible returns on your ad spend for each […]
Khoros is one platform where all of your brand’s social media is managed. Two industry-leading customer engagement platforms, Spredfast and Lithium, merged in October 2018 to create Khoros. Spredfast is a software company that provides social media marketing, content and community management, and analytics tools for agencies and enterprise companies. Lithium Technologies develops software that […]
Not all URL shorteners are created equal. While they all do the basic job of shortening links, if you’re only sticking with the basics, you’re missing out on the opportunity to showcase your brand and increase click-throughs on your content. Here are a few differences you’ll want to be aware of: Research shows […]
In Q2 of 2019, we continued to expand the power and performance of the BL.INK platform. Our goal is to deliver the most flexible and robust URL shortener and link management platform. With new features added, existing feature upgrades, partnerships, and integrations, BL.INK is securing its title as the best solution for the enterprise and […]
Timing is everything, especially when it comes to upgrading your BL.INK plan. While upgrading too early could mean you’re paying for features and functionality you don’t need, waiting could be costing you even more in terms of valuable time and resources. To make your decision easier, we’ve created a range of plans that scale when […]